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# I. Introduction


The financial industry is facing a sea change, and Non-Fungible Tokens (NFTs) are at the forefront of this revolution. But what exactly are NFTs? Simply put, they are digital assets that cannot be replicated or replaced. Each NFT is unique, and this allows for a wide range of possibilities in the field of asset tokenization.


The financial industry has been transforming for some time now, with the advent of digital currencies, the rise of fintech, and the increasing use of blockchain technology. However, NFTs take this evolution to the next level by enabling the creation of unique digital assets that can be bought, sold, and traded like physical assets. This opens up a whole new realm of possibilities for wealth management in the future.


It is important to note that this technology is not limited to small investors or hobbyists, rather it is ideal for companies or brands with $1M+ in revenue. NFTs provide an unprecedented level of security, transparency, and flexibility when it comes to digital assets, making them a game changer for wealth management.


In this blog post, we will explore the various ways in which NFTs are shaping the future of asset tokenization in the financial industry, and why they are considered a game changer for wealth management. We will also examine the implications of this technology for companies and brands with $1M+ in revenue, and discuss how they can benefit from NFTs.


It is important to note that the opinions expressed in this post are the author's personal opinions and are based on evidence. The reader is encouraged to form their own opinions after reading the post, however, the author is confident that the reader will agree with him.


# II. NFTs in the Financial Industry


Non-fungible tokens (NFTs) are becoming increasingly popular in the financial industry. These digital assets, which are unique and cannot be exchanged for an equal value, are being used by major companies such as Visa, Mastercard, and Stripe to bring small businesses into the digital economy.


Visa, for example, has launched an NFT creator program to bring small businesses into the digital economy[^1]. As part of this program, Visa filed trademark applications for crypto wallets, NFTs, and virtual environments last October[^2]. The company made five NFTs available for purchase through a charity auction on Crypto.com last November[^3]. Visa is looking to embed itself in crypto technologies and follow the future of commerce[^1].


Mastercard, on the other hand, has partnered with several NFT marketplaces and web3 specialists to make it easier for customers to buy NFTs[^4][^8]. This includes collaborations with The Sandbox, Candy Digital, Immutable X, Spring, Nifty Gateway, Mintable, and MoonPay[^8]. Mastercard's survey of more than 35,000 people in 40 countries found that 45% had purchased an NFT or would consider doing so[^4]. Mastercard is also applying its full suite of capabilities to reinforce customer safety when making transactions for NFTs[^4], giving people similar protections to the ones they enjoy when making transactions in a store or online with a Mastercard card. Additionally, Mastercard has launched a debit card that users can customize with their own NFT avatars[^7] and is working on filing metaverse trademarks and building its presence in the digital asset space[^6]. These efforts are intended to build on the enormous potential of the NFT market by growing payment choices for consumers and expanding NFT communities[^4].


Stripe has also launched a suite of services that allow users to purchase NFTs and digital assets using fiat currency[^9]. This includes APIs for data, minting, and counterfeit detection[^10], as well as Stripe Identity to verify the identity of buyers and sellers[^11]. Stripe also supports crypto businesses such as exchanges, on-ramps, wallets, and NFT marketplaces[^12]. To celebrate the launch of these services, Stripe released an NFT collection called "Cube Thingies" via Nifty Gateway with primary sale prices ranging from $242 to $424 each[^9], with all proceeds going to nonprofit Watsi[^13].


The potential impact of NFTs on the financial industry is huge. They have the potential to revolutionize the way wealth is managed. NFTs allow for the easy buying, selling, and trading of digital assets, such as digital art, music, and videos. This opens up a new world of possibilities for creators and investors. NFTs also provide a level of security and transparency that traditional forms of ownership don't. This makes them an attractive option for high-net-worth individuals and companies looking for new investment opportunities.


Ideal customers for these companies would be $1M+ in revenue companies or brands. The audience for this blog post is experts in the field, who may require rereading to understand the concepts. The writing style is formal and prohibits slang and colloquialisms, using bold assertions and statements, and not using simple explanations. The domain is business and the text should be checked against formal writing criteria, and allow the use of some informal expressions, informal pronouns, and unclear antecedents. The intent of this post is persuasive, to influence the reader to assume the author's point of view, with the author expressing personal opinions and arming himself with evidence so that the reader will agree with him.


# III. Benefits of NFTs for Investors


NFTs are the latest crypto primitives in the world of asset tokenization that are poised to revolutionize the financial industry. These unique digital assets have many benefits for investors, including new investment opportunities, increased transparency and security, and a more efficient and profitable way to manage wealth.


One of the key benefits of NFTs is that they provide new investment opportunities that were previously unavailable. These digital assets are not restricted by the same physical limitations as traditional assets, such as real estate or fine art, and can be bought, sold, and traded with ease. Additionally, NFTs can be created for a wide range of assets, including digital art, collectibles, and even virtual real estate. This opens up a world of possibilities for investors looking to diversify their portfolios and invest in something new and exciting.


Another key benefit of NFTs is that they provide greater transparency and security in investments. Because NFTs are built on blockchain technology, they are highly transparent and immutable, meaning that the ownership and history of an NFT can be easily tracked and verified. This makes NFTs a secure and reliable investment option, particularly for those who are concerned about the potential risks of investing in traditional assets.


Perhaps most importantly, NFTs can provide a more efficient and profitable way to manage wealth. Because NFTs are digital assets that can be bought, sold, and traded easily, they can be managed more efficiently than traditional assets. This allows investors to quickly and easily take advantage of new opportunities and maximize returns on their investments. Additionally, because NFTs can be easily divided and fractionalized, investors can purchase a smaller stake in a valuable asset, making high-value investments more accessible to a wider range of people.


In conclusion, NFTs are set to transform the financial industry. They provide investors with new opportunities, greater transparency and security, and a more efficient and profitable way to manage wealth. For $1M+ revenue companies and brands, investing in NFTs should be a consideration as they can provide new potential for them. This technology will continue to evolve and have a major impact on the financial industry, and as experts, it is vital to stay informed and take advantage of the opportunities it presents.


# IV. Challenges and Risks of NFTs


NFTs, or non-fungible tokens, have taken the world of digital assets by storm in recent years. They represent a new way of tokenizing digital assets, making it possible to prove ownership and authenticity of unique digital items, such as art, music, and collectibles. However, as with any new technology, there are challenges and risks associated with NFTs that must be considered.


One of the biggest challenges facing NFTs is scalability. Due to the nature of NFTs, they are not easily transferable between different blockchain platforms. This means that users are often locked into one particular ecosystem, making it difficult to trade NFTs across different platforms. Additionally, the high transaction fees associated with many blockchain networks can make buying and selling NFTs cost-prohibitive.


Another challenge facing NFTs is the regulatory landscape. As NFTs are a relatively new technology, there is a lack of clarity around how they should be regulated. Some countries have outright banned the use of NFTs, while others have yet to provide clear guidelines for their use. This regulatory uncertainty can make it difficult for businesses and investors to navigate the NFT market.


However, despite these challenges, the potential benefits of NFTs far outweigh the drawbacks. NFTs open up new opportunities for creators to monetize their work, and for buyers to prove ownership and authenticity of digital assets. This is particularly true for luxury and high-value items such as fine art and collectibles, where NFTs can provide a layer of provenance and security that traditional methods cannot match.


As such, NFTs are expected to take an increasingly important role in the financial industry in the coming years. $1M+ in revenue companies or brands that are looking to expand their digital assets portfolio should consider NFTs as an option. NFTs have the potential to enhance digital assets' security, provenance, and authenticity which can bring more trust, reputation, and transparency to the business.


In conclusion, NFTs are a powerful new technology that is already having a major impact on the way digital assets are bought and sold. While there are certainly challenges and risks associated with NFTs, the potential benefits they offer are too great to ignore. Despite the current challenges, the future of NFTs is looking bright, and it is an exciting time to be a part of this burgeoning industry.


# V. Conclusion


In conclusion, NFTs are revolutionizing how assets are tokenized and managed in the financial industry. From fractional ownership and digital collectibles to real-world assets such as real estate and fine art, NFTs have the power to democratize access to a diverse range of investment opportunities.


But perhaps the most exciting aspect of NFTs is their potential for wealth management. NFTs are the future of wealth management, and brands with $1M+ in revenue should start exploring the potential of NFTs as soon as possible. By tokenizing assets, NFTs enable greater flexibility, liquidity, and transparency in the investment process. Furthermore, the unique characteristics of NFTs, such as authenticity and scarcity, can add a new level of value to traditional assets.


However, it is important to note that the technology is still in its early stages and there are many unknowns. Nevertheless, companies and brands with $1M+ in revenue must begin to investigate the potential of NFTs. They may be the key to unlocking new investment opportunities and creating more efficient and transparent wealth management strategies.


In light of this, I urge the reader to explore NFTs further and consider how they can be used in their wealth management strategies. The financial industry is undergoing a massive transformation, and it is important to stay ahead of the curve. The future of wealth management belongs to those who embrace this technology and use it to their advantage.


# References


[^1]: Visa launches NFT program as it considers the digital art a ... https://techcrunch.com/2022/03/30/ isa-launches-nft-program-as-it-considers-the-digital-art-a-new-form-of-ecommerce Credit card giant Visa has launched an NFT creator program in an effort to bring small businesses into the digital economy.


[^2]: Visa Files Trademark Applications for Crypto Wallets, NFTs ... https://www.coindesk.com/business/2022/10/28/ isa-files-trademark-applications-for-crypto-wallets-nfts-and-the-metaverse Visa Files Trademark Applications for Crypto Wallets, NFTs and the Metaverse. The move follows that of other large corporations and payment ...


[^3]: Visa | Visa Masters of Movement - Crypto.com NFT https://crypto.com/nft/drops-event/61eff59ba9de35638f345d7d7695f902?lang=en The five NFTs will drop on November 1st, with a charity auction open for bidding from 12:00 pm GMT on November 1, 2022 through 9:00 pm GMT on November 8, ...


[^4]: Mastercard brings its payments network to Web3 and NFTs https://www.mastercard.com/news/perspectives/2022/simple-nft-purchasing-on-nft-marketplaces At leading NFT marketplaces, people will be able to use their Mastercard cards for secure NFT purchases, making crypto more accessible and ...


[^5]: Mastercard Now Allowing Cardholders to Buy NFTs on ... https://www.coindesk.com/business/2022/06/10/mastercard-now-allowing-cardholders-to-buy-nfts NFT transactions took another step into the mainstream as payments giant Mastercard (MA) said Thursday that its cardholders can now buy ...


[^6]: Mastercard raises NFT payments efforts with new partnerships https://www.insiderintelligence.com/content/ astercard-wants-make-easier-buy-nfts-customer-adoption-doubt Mastercard sees significant growth potential in NFTs: It wants a slice of a market that it says generated more than $25 billion in sales ...


[^7]: Mastercard, Hi Launch NFT-customized Debit Cards as NFT ... https://blockworks.co/news/mastercard-hi-launch-nft-customized-debit-cards-as-nft-interest-dips Cryptocurrency and fiat exchange hi has launched a debit card that users can customize with their own NFT avatars. The cards are powered by ...


[^8]: Mastercard Buys Into NFTs, Enables Purchase Of Digital Art ... https://bitcoinist.com/mastercard-buys-into-nfts Mastercard Buys Into NFTs, Enables Purchase Of Digital Art Using Credit Card ... Mastercard, one of the largest payment companies in the world, has revealed plans ...


[^9]: Stripe Now Lets You Buy NFTs Without Having To Own ... https://wersm.com/stripe-now-allow-you-to-buy-nfts-without-having-to-own-crypto Stripe has unveiled a new suite of services that include the ability to buy crypto and NFTs with fiat currencies. ... Payment processing giant, ...


[^10]: 'Stripe for NFTs' NFTPort Raises $26M Series A - CoinDesk https://www.coindesk.com/business/2022/06/15/stripe-for-nfts-nftport-raises-26m-series-a Non-fungible token (NFT) infrastructure startup NFTPort has raised $26 million in a Series A funding round co-led by Taavet+Sten and Atomico, a ...


[^11]: Global payment solutions for Web3 - Stripe https://stripe.com/use-cases/crypto We want the whole world to experience the magic of NFTs. That's why we are excited to work with Stripe to debut a fiat-payment solution that will allow us ...


[^12]: Payments Giant Stripe Launches Support for Crypto, NFTs https://decrypt.co/94818/stripe-payments-crypto-nfts-web3 Stripe now supports crypto businesses: exchanges, on-ramps, wallets, and NFT marketplaces. Not just pay-ins but payouts, KYC and identity ...


[^13]: Stripe announces fiat payment support for ... - Cointelegraph https://cointelegraph.com/news/stripe-announces-fiat-payment-support-for-cryptocurrencies-and-nfts The NFTs cost between $242.42 and $424.24 each to mint and all proceeds from the sale will go to nonprofit healthcare tech organization Watsi.


NFTs and the Future of Asset Tokenization in the Financial Industry

Let's schedule a call to discuss how the Phoenix Team can help you and your brand leverage NFTs for marketing.


Let's chat!

# I. Introduction

Non-Fungible Tokens, or NFTs, have recently been making waves in the world of digital collectibles and artwork. But did you know that these unique digital assets can also revolutionize your brand's marketing strategy? In this blog post, we will explore how NFTs can take your brand to the next level by enabling $1M+ revenue brands to create new and innovative ways to engage with their customers, drive revenue, and build lasting relationships.

At their core, NFTs are unique digital assets that are stored on a blockchain, the same technology that powers cryptocurrencies like Bitcoin. These tokens can represent anything from a digital painting to a tweet, and they prove ownership and authenticity of the digital asset they represent.

NFTs have already been used in a variety of creative ways to market products and services. From exclusive virtual experiences to limited-edition merchandise, NFTs allow brands to offer customers something truly one-of-a-kind. For example, a clothing company could offer an NFT that unlocks an exclusive virtual fashion show experience, or a car manufacturer could release a limited-edition NFT that grants access to a VIP driving experience.

When it comes to $1M+ revenue brands, the potential benefits of NFTs are even greater. By utilizing NFTs, these companies can not only drive sales, but also create new revenue streams, build deeper connections with customers, and establish themselves as thought leaders in their industry.

In this blog post, we will explore the many ways that NFTs can be used to revolutionize your brand's marketing strategy, and why now is the time for $1M+ revenue brands to start experimenting with this cutting-edge technology. Whether you're a fashion retailer looking to create unique virtual experiences for your customers, or a automotive manufacturer looking to build deeper connections with your most loyal fans, NFTs offer endless possibilities for your brand to differentiate itself and stand out in an increasingly crowded market.

The bottom line: NFTs are more than just digital assets, they are opportunities for brands to push the boundaries of what's possible with marketing and establish a new way of building relationships with customers. For $1M+ revenue brands, the time is now to start exploring the potential of NFTs.

# II. NFTs 101: What They Are and How They Work

A non-fungible token, or NFT, is a digital asset that is unique and cannot be replicated or replaced. NFTs are built on top of blockchain technology, which is a decentralized and secure way to record digital transactions. Each NFT is a digital record that is stored on the blockchain and is associated with a specific asset, such as a digital art piece, a tweet, or even a tweet thread, song or a video.

To create an NFT, an artist or creator will first mint their digital asset, which is essentially creating a digital copy of the asset that can be bought and sold on the blockchain. Once the asset is minted, the creator can then sell it as an NFT to anyone who is interested in owning it. The buyer of the NFT will then own the unique digital asset and can prove ownership through the blockchain.

The technology behind NFTs is complex, but it essentially boils down to using smart contracts to ensure that each NFT is unique and can't be replicated or duplicated. Smart contracts are self-executing contracts with the terms of the agreement directly written into code. When a transaction takes place, the smart contract automatically verifies that the conditions of the contract have been met before executing the transaction. This ensures that each NFT is truly unique and can't be replicated or replicated.

# III. NFTs in Marketing

The world of marketing is constantly evolving, and brands are constantly looking for new ways to engage with customers and stand out in a crowded market. NFTs, or non-fungible tokens, have emerged as a powerful tool for brands to do just that. NFTs are unique digital assets that are stored on a blockchain, the technology behind cryptocurrencies like Bitcoin. This allows for a level of authenticity and scarcity that traditional digital assets can't match, and opens up a world of possibilities for marketers looking to create unique digital experiences, offer exclusive content, drive customer engagement and loyalty, and provide new revenue streams.

One example of a brand that has successfully utilized NFTs in their marketing efforts is NCL's NFT Art[^1] project. By leveraging community marketing and appealing to the growing interest in digital art, NCL was able to promote their project and reach a new audience. They also sold the artworks as NFTs, which provided a new revenue stream while still allowing the customer to own a unique and one-of-a-kind piece.

Anheuser-Busch[^1], the company behind Budweiser, also found success with NFTs by using them as event tickets for their NFT Beer Fest. This not only provided a new and exciting way to buy tickets, but also raised money for social movements. This combined innovative technology with social good, allowing the company to connect with customers on both a technological and emotional level.

Pizza Hut, one of the most iconic fast food chains in the world, also used NFTs to establish a customer loyalty program called NFP[^1] by issuing digital NFT loyalty cards. This provided an innovative way to reward customers while also creating a sense of exclusivity and scarcity.

Nike, one of the world's biggest sportswear brands, has also dipped its toes into the NFT market with CryptoKicks[^1]. The collection which sold 30,000 NFTs worth $22 million provided access to physical Adidas products. This use case of NFTs allowed the brand to combine traditional retailing with digital ownership, creating a unique and successful hybrid experience.

Lastly, in the music and entertainment industry, Coachella Music & Arts Festival[^2] used blockchain technology for ticketing, not only preventing counterfeit tickets but also creates a proof-of-ownership for the customer which adds exclusivity and scarcity.

All these examples demonstrate how NFTs can be used in creative and effective ways to drive customer engagement and loyalty while providing new revenue streams. They also prove that NFTs have potential to revolutionize the way brands think about marketing. These case studies were just a few of the countless possibilities that NFTs offer, and it's clear that companies with revenue of $1M+ stand to benefit greatly from incorporating them into their marketing strategies. Brands that are able to effectively leverage the power of NFTs will be able to stand out in an increasingly crowded market and create truly unique and engaging experiences for their customers.

# III. NFT Benefits for $1M+ Brands

Non-Fungible Tokens, or NFTs, have taken the digital world by storm. These unique digital assets, backed by blockchain technology, are quickly becoming a powerful tool for large brands and companies looking to increase customer engagement and tap into new revenue streams. But why are NFTs so valuable for businesses with over $1M in revenue?

First, let's examine the potential benefits of NFTs for large brands. By creating unique and collectible digital assets, brands can foster deeper engagement with their customers. These assets can be used to represent anything from virtual concert tickets to exclusive merchandise, and they give consumers a tangible and unique way to interact with the brand. In addition, NFTs open up new revenue streams for brands, as they can be sold to consumers or used as part of reward programs.

But that's not all. In today's digital landscape, it can be challenging for large brands and companies to stand out. With so much noise and competition, it can be difficult to capture the attention of consumers. NFTs offer a solution to this problem by giving brands a way to differentiate themselves and create a unique, memorable experience for consumers. The scarcity and uniqueness of NFTs create an exclusive, VIP-like feeling for those who own them, making them highly desirable for consumers.

However, it is important to note that there are also potential challenges and downsides to using NFTs. One of the main challenges is understanding the technology and the potential implications it may have on a brand's reputation. For example, if a brand's NFTs are created in a way that is perceived as exploitative or environmentally harmful, it could do more harm than good. This is why it is crucial for brands to do their research and understand the implications of using NFTs before diving in. Additionally, the current market for NFTs is volatile and may be subject to market fluctuations.

In conclusion, NFTs offer a wealth of benefits for brands with over $1M in revenue. They create deeper engagement with customers, open up new revenue streams, and provide a way for brands to stand out in a crowded digital landscape. However, it is important for brands to carefully consider the potential challenges and downsides and take the necessary steps to mitigate them. With the right approach, NFTs can be a powerful tool for revolutionizing a brand's marketing strategy.

# IV. Conclusion

In this article, we've discussed the potential benefits of NFTs for $1M+ revenue brands and companies, and how they can revolutionize your brand's marketing strategy. We've explained what NFTs are and how they work, delved into the technology behind them, and outlined the various types of digital assets that can be turned into NFTs. We've also discussed the various ways in which NFTs can be used for marketing purposes, such as creating unique digital experiences, offering exclusive content, driving customer engagement and loyalty, and providing new revenue streams.

We've highlighted several successful case studies, such as NCL's NFT Art, Anheuser-Busch's NFT Beer Fest, Pizza Hut's NFP, Nike's CryptoKicks, and Coachella Music & Arts Festival. These examples demonstrate how large brands and companies are using NFTs to stand out in a crowded digital landscape and drive new revenue streams.

While there are certainly challenges and downsides to using NFTs, they can be mitigated with careful planning and execution. The potential benefits of increased customer engagement and new revenue streams make it clear that NFTs should be a serious consideration for any $1M+ revenue brand or company.

It's time for $1M+ revenue brands and companies to explore the possibilities of NFTs in their marketing efforts. NFTs present a unique opportunity for large brands and companies to differentiate themselves and tap into new revenue streams. Don't miss out on this opportunity to revolutionize your marketing strategy and stand out in the digital landscape.

# References

[^1]: 5 Inspiring NFT Marketing Case Studies from Around the Web https://medium.com/data-driven-fiction/5-inspiring-nft-marketing-case-studies-from-around-the-web-9f9e2644b9e0 5 Inspiring NFT Marketing Case Studies/Campaigns: NCL's NFT Art, Anheuser-Busch's NFT Beer Fest, Pizza Hut's NFP, Nike's CryptoKicks.

[^2]: 5 Times Brands Used NFTs for Branding and Better Results https://rockcontent.com/blog/brands-using-nfts Coachella, Super Bowl, Adidas, Dolce & Gabanna and MAC are just some of the many examples of brands and companies that used NFTs in a ...

The $1M+ Club: How NFTs Can Revolutionize Your Brand's Marketing Strategy

# The Future of Branding is NFTs

The future of branding is here, and it's all about NFTs. NFTs, or non-fungible tokens, are digital assets that are changing the way brands can interact with their customers. Unlike traditional digital assets, NFTs are unique and cannot be replaced or exchanged for something else of equal value. This uniqueness allows brands to create limited-edition digital items, such as exclusive artwork or special edition product releases, and sell them directly to their customers through the use of blockchain technology. NFTs also allow for a new level of interactivity and personalization, as customers can own a piece of digital content that is directly tied to them and cannot be duplicated. With NFTs, brands have the opportunity to create deeper connections with their customers and offer them experiences that are truly one-of-a-kind. The future of branding is NFTs, and it's here now.

# Why Brands Should Care about NFTs

Brands should care about NFTs because they offer numerous benefits when it comes to branding. First and foremost, NFTs allow brands to create a unique and memorable experience for their customers. By offering limited edition digital items, such as exclusive artwork or special edition product releases, through the use of NFTs, brands can differentiate themselves from their competitors and stand out in a crowded marketplace. Additionally, NFTs can help to increase brand loyalty by providing customers with a sense of ownership and exclusivity. Customers who own an NFT from a brand are more likely to become repeat customers and advocate for the brand to their friends and family. Finally, NFTs present an opportunity for brands to generate new revenue streams. As the popularity of NFTs continues to grow, there is an increasing demand for unique and exclusive digital items, making it the perfect time for brands to jump on board and start leveraging this new technology.

# How Brands Can Create and Sell NFTs

Creating and selling NFTs is a simple process that allows brands to tap into the growing demand for unique and exclusive digital assets. Here are the steps for brands to create and sell NFTs:

*   Choose the right platform: There are several platforms that allow brands to create and sell NFTs, such as OpenSea, Rarible, and SuperRare. Choose a platform that fits the needs of your brand and has a strong reputation in the NFT community.
*   Create the NFT artwork or digital asset: The NFT artwork or digital asset is the main attraction for customers and should be of high quality and relevance to your brand. Consider hiring a designer or artist to create the NFT, or use existing artwork or digital assets from your brand.
*   Set the price: Determine the price of your NFT based on market demand, the uniqueness of the NFT, and the overall value it provides to customers. It's also a good idea to do some market research to see what similar NFTs are selling for on the platform you have chosen.

By following these steps, brands can successfully create and sell NFTs to their customers and tap into the growing market for unique digital assets.

# Brands that are Killing it with NFTs

Several traditional brands have released NFTs in 2022, including Nike[^1], eBay[^2], Yahoo[^2], Netflix[^2], Visa[^2], Gucci[^4], Capital One[^2], Adidas[^3] and many more[^5]. Additionally, sports leagues, teams and individual players have launched NFT projects or partnered with Web3 platforms to bring NFTs and metaverse experiences to fans[^2].

Adidas has released the Capsule NFT Collection, which was launched in May 2022[^6]. Owners of this collection will be allocated a randomized piece from the new Virtual Gear collection for free[^6]. The Virtual Gear collection is also available to purchase directly across relevant NFT marketplaces from November 16th onwards[^7]. The genesis collection showcases an evolution of Adidas house codes reimagined for the metaverse[^8]. All 30,000 of Adidas' Into the Metaverse NFTs were minted within a matter of hours and each cost 0.2 ETH (around $765)[^9].

# Time for Your Brand to Embrace NFTs

Now is the time for your brand to embrace NFTs and start experimenting with this exciting new technology. The market for NFTs is still relatively new and there is plenty of opportunity for brands to get in on the ground floor. However, it's important to act now before the market becomes oversaturated and it becomes harder to stand out. NFTs offer a unique opportunity for brands to differentiate themselves from their competitors and create a deeper connection with their customers. Don't wait until it's too late – start exploring how NFTs can benefit your brand and start experimenting with different ideas to see what works for you. Embracing NFTs now will not only help your brand stay ahead of the curve, but it will also open up new revenue streams and allow you to offer your customers truly one-of-a-kind experiences.

# References

[^1]: [Top 10 Big Brands Investing in NFTs for Growth in 2022](https://www.analyticsinsight.net/top-10-big-brands-investing-in-nfts-for-growth-in-2022) "Measuring the growth of NFTs can be done by looking at a list of the top brands investing in NFTs. 1. Nike. Nike would be one of the first names mentioned among NFT businesses that have gained notoriety recently. Nearly $183.69 million in total NFT sales and $90.59 million in royalties were reported by the sportswear brand.”

[^2]: [The Top NFT & Metaverse Projects of 2022 - raritysniper.com](https://raritysniper.com/news/the-top-nft-metaverse-projects-of-2022) “eBay. Yahoo. Netflix. Nike. Visa. Gucci. Capital One. Web3 has also been huge in sports this year. Some of the most popular sports leagues in the world, as well as teams and individual players have launched NFT projects or partnered with Web3 platforms to bring NFTs and metaverse experiences to fans.”

[^3]: [Top 5 brands in the NFT space in 2022 - Ad Age](https://adage.com/article/year-review/top-5-brands-nft-space-2022-adidas-reddit-and-more/2456816) “Adidas hinted that it would dial up its NFT efforts in 2022 when it dropped its first collection at the doorstep of the new year. The “Into the Metaverse” NFTs featured 30,000 tokens and ...”

[^4]: [Luxury Brands Double-Down on NFTs Despite Bearish 2022](https://beincrypto.com/top-luxury-fashion-brands-double-down-nfts-despite-2022-crypto-fallout) “Data collected in December 2021 for the Vogue Business Index showed that 17 percent of brands in the Index were already working with NFTs. This number increased in 2022 as more luxury brands jumped on the NFT bandwagon and began experimenting with this new medium. Sponsored Sponsored. Gucci, the iconic fashion powerhouse, has been around since ...”

[^5]: [NFTs of 2022: A Year in Web3 News - nftevening.com](https://nftevening.com/nfts-of-2022-a-year-in-web3-news) “Every celebrity under the sun was releasing an NFT or buying an NFT. poor justin Bieber dropped 500ETH on a bored ape! ... to a Proof-of-Stake (PoS) system. The Twitter community went wild, marking it as a pivotal moment for Ethereum and NFTs. Traditional Brands in NFTs 2022. Everyone wants a slice of the NFT pie, and this includes popular web2 ...”

[^6]: [Adidas First Wearable NFT Collection Marks The First Time You Can Dress ...](https://www.forbes.com/sites/stephaniehirschmiller/2022/11/16/adidas-launches-first-nft-wearables-collection) “Owners of the adidas Originals: Capsule NFT Collection (24,280 in total), which was launched in May 2022, will each be allocated a randomized piece from the new Virtual Gear collection for free.”

[^7]: [Virtual Gear for New Realities: adidas Originals launches inaugural NFT ...](https://news.adidas.com/originals/virtual-gear-for-new-realities--adidas-originals-launches-inaugural-nft-wearables-collection/s/b9c13f73-b7b4-412f-9e19-f8a4d9781621) “For those who don’t currently hold an adidas Originals: Capsule NFT, the new V irtual Gear collection will be available to purchase directly across the relevant NFT marketplaces, from November 16th onwards. As an added benefit, community members who hold a virtual wearable NFT and a compatible partner collection NFT (BAYC, MAYC, Inhabitants ...”

[^8]: [adidas Metaverse](https://www.adidas.com/metaverse) “Introducing adidas Virtual Gear, designed for new realities. The genesis collection showcases an evolution of adidas house codes reimagined for the metaverse. BAYC DMT. C2172. C2172. C2172. Neobone. Neobone. P.F.D. — Personal Flotation Device.”

[^9]: [Adidas sold more than $22 million in NFTs, but it hit a few ... - The Verge](https://www.theverge.com/2021/12/17/22843104/adidas-nfts-metaverse-sold-bored-ape) “All 30,000 of Adidas’ Into the Metaverse NFTs were minted within a matter of hours of going on sale Friday. Each NFT cost 0.2 ETH, which currently equates to about $765, and the company sold ...”


Tokenize Everything

# Introduction

The crypto industry is in dire need of more brands and companies to enter the ecosystem. So many companies are looking at blockchain as a way to generate money or innovate their existing business models, but they don’t always know where to start with their blockchain projects.

Web3 is the future of the web. It's the next generation of web infrastructure that allows people to create web apps that run on the decentralized internet. Currently, many brands are hesitant to adopt Web3 because of its decentralized nature and lack of user-friendly tools for creating apps. But by onboarding brands into Web3 early on we can help them understand its benefits and create applications that will have a positive impact on users' lives in the future!

In this article, we will discuss specific ways in which an onboarding brand can get started with Web3 and why it’s so important for brands and companies to embrace blockchain technologies.

# What brands need to know about digital collectibles or NFTs

You may already know about NFTs or non-fungible tokens. But did you know many brands refer to them as "digital collectibles"? These digital collectibles have unique attributes that make them distinguishable from each other. Some NFTs may be rare than others or have a different value than most of their kind.

These tokens are sometimes called "crypto collectibles" since the ownership is tracked on blockchain networks. They’re non-fungible because each token is unique and cannot be substituted or used as currency. You can think of them as being similar to baseball cards or rare art pieces, only they come with smart contracts attached that give them real-world value based on how much people want to own them.

NFTs are often based on the ERC-721 token standard, created by a group of developers from the Ethereum community. The goal was to create a token standard that could be used for gaming, collectibles, and other applications. It’s a technical standard that makes it possible to create unique digital assets on the Ethereum blockchain.

# What brands need to know about cryptocurrencies

Cryptocurrencies are digital money that can be used to buy goods and services online. They can also be exchanged for other cryptocurrencies or fiat currencies.

Cryptocurrencies are decentralized which means they don't rely on banks or governments to store or transfer funds.

Since there's no central bank, cryptocurrencies have no physical form like a dollar bill would; instead, they exist as records on blockchains—the digital ledger technology that underlies cryptocurrency networks—and are stored in digital wallets (aka crypto wallets).

Cryptocurrencies are also known as digital currencies because they aren't printed like traditional money; instead, they're produced by computers all around the world. Cryptocurrencies use a technology called blockchain, which is essentially a digital ledger for recording transactions.

# What brands need to know about blockchain technologies

Blockchain networks are decentralized, online databases that can store information in a transparent and verifiable way. They are maintained by thousands of computers around the world, rather than one central server. This makes blockchain networks inherently resistant to hacking—because there is no single point of failure—and more difficult for governments or corporations to censor.

Because blockchains use cryptography (the science of encoding messages so they can only be read by authorized parties) they also keep data private while maintaining transparency: all transactions on the network are available in an open ledger that anyone can read once they have permission to participate in it as a node (computer) on the network.

Blockchain networks are powered by a cryptocurrency, a digital asset designed to work as a medium of exchange that uses cryptography to secure transactions. Cryptocurrencies can be used to buy and sell goods or services online. Bitcoin is the most popular example of a cryptocurrency, but there are many others such as Ethereum, Solana, Cardano, etc.

# How brands can onboard millions of web3 users using crypto wallets

You can use dApps to onboard users. For example, when a user logs in to your decentralized application (dApp) for the first time, you can give them a magic link that will generate crypto wallets on their behalf. You can also use SDKs and APIs to enable passwordless web3 onboarding and authentication using magic links. This onboarding experience will allow you to reach 99% of people without wallets. To learn more about seedless crypto wallet creation, visit [Crossmint](https://www.crossmint.io/).

# How brands can onboard millions of web3 users using credit cards

If you're a brand, there's a way to onboard millions of web3 users with credit cards. You can do it by using SDKs or APIs that enable credit card processing using magic links. This can be done automatically by your app and allows you to reach 99% of people who don't have crypto wallets yet. How? By enabling users to get their first crypto through decentralized applications (dApps) and then use the same dApps as payment gateways inside your app. For example, if someone in your target market is already familiar with the Ethereum blockchain, they may already have an Ethereum wallet installed on their device. To learn more about credit card processing for dApps, visit [Magic](https://magic.link/).

# Conclusion

As the web3 ecosystem expands, we see new opportunities for brands to get involved. New platforms like CrossMint and Magic are making it easier than ever for companies to onboard millions of users into their products and services. While many brands have already taken advantage of this opportunity by tokenizing their assets or content, there are many brands that require guidance. If you're interested in learning more about our work with web3 and how we help companies onboard their own users into web3, please reach out!

Onboarding Brands Into Web3

### Introduction

While non-fungible tokens, or NFTs, are becoming the standard for digital assets, their use cases extend far beyond that. The crypto primitives that make NFTs ideal for digital goods or services make them excellent tools for brandable memberships. In this article, we explore how you and your brand can use NFTs to launch token-gated memberships, unlock crypto-enabled recurring revenue, and provide existing customers with unique web3 experiences.

### NFTs are well-suited to token-gated memberships

*NFTs are scarce.* As a brand, you determine how many NFTs you want to offer to your community. Your users purchase NFTs, or unique digital collectibles, from your brand.

*NFTs are unique.* While there are many token standards, NFTs leverage blockchain to ensure there's no chance for duplication or fraud regarding memberships.

*NFTs are transferable.* By default, NFTs can be traded freely on NFT marketplaces ([OpenSea](https://opensea.io/), [Magic Eden](https://magiceden.io/), [X2Y2](https://x2y2.io/)). Transferable NFTs means you could sell or trade your membership in a secondary market if you wanted to! The exception here is non-transferable NFTs, also known as account-bound tokens, or ABTs, based on the [ERC-4973](https://eips.ethereum.org/EIPS/eip-4973) token standard.

*NFTs are dynamically priced.* Each membership token has an associated value and price determined by market forces, not some company setting arbitrary prices for its digital assets.

Membership NFTs are an excellent way for brands to give more value to their existing audience.

Membership NFTs are an excellent way for brands to give more value to their existing audience. By allowing users to create their own NFTs tied to a particular product or service, you can incentivize them to engage with your brand to unlock more rewards. This type of system not only drives engagement but also helps drive sales by reducing the friction between users and buying products/services they want.

### Token-based memberships unlock new business models

Token-based memberships enable brands to unlock crypto-based recurring revenue and monetize their community in a way that hasn't been possible before.

Web3 brands can offer value based on crypto tokens (fungible tokens or NFTs) and create new programs that allow loyalty programs to be used as currency or converted into other crypto tokens.

Many different reasons a token will be helpful within your community. Let's say you have an online community where users can create content and then earn tokens by sharing their work with others. If you launch an NFT membership, token holders could access premium services within the platform, such as private forums or live chats with team members. These types of systems don't need money at all.

### How can brands launch their token-based memberships?

Let's say you or your brand want to offer token-based memberships. Launching token-based membership starts with selecting the token standard. Acme can accomplish this using either fungible tokens (ERC20), NFTs (ERC721, ERC1155), or rental NFTs (ERC4907). We will explore these tokens below.

#### Non-fungible tokens (ERC-721, ERC-1155)

NFTs are similar to fungible tokens in that these tokens can be transferred from person to person and exchanged for goods or services. Two of the most common NFT standards include [ERC-721](https://eips.ethereum.org/EIPS/eip-721) and [ERC-1155](https://eips.ethereum.org/EIPS/eip-1155) However, unlike fungible tokens, NFTs have unique attributes—like a unique name or ID number—that makes them unique from one another.

If you are looking for a way to give your members different rewards based on their level of participation within your community or loyalty program, then NFTs may be a good fit for your brand.

#### Rental NFTs (ERC-4907)

Rental NFTs based on the [ERC-4907](https://eips.ethereum.org/EIPS/eip-4907) token standard allows users to rent their digital assets for an agreed-upon amount of time.

#### Alternatives to NFT memberships

Brands can also launch their fungible tokens based on the [ERC-20](https://eips.ethereum.org/EIPS/eip-20) token standard. These brandable tokens can be transferred from one person to another using decentralized exchanges ([Uniswap](https://uniswap.org/), [Curve Finance](https://curve.fi/), [Balancer](https://balancer.fi/)). They're great for membership programs that involve buying products or services. If you or your brand are interested in rewarding your members with something more than a digital product or service, they may want to consider another type of token.

### Conclusion

At Phoenix, we're excited to see more brands embracing token-gated memberships. NFT memberships allow brands to offer their customers exclusive access to unique benefits, experiences, or events.

If you or your brand are interested in creating unique NFT-driven membership experiences for your community, reach out to our team.

NFT Memberships for Brands

## What is NFT staking?

Locking up a crypto token or NFT into a crypto vault is known as staking.

Staking is a powerful tool for creators and teams who want to allow their fans to participate in the growth of their NFT ecosystem. It's also a way for collectors to earn rewards through their holdings or investment portfolios.

As we experiment with staking as a new way to engage with NFTs, we must distinguish between what constitutes staking and what doesn't.

The easiest way to think about NFT staking is to lend your NFTs to a smart contract. Unlike traditional lending in the real world, however, all of the terms and conditions governing this crypto loan exist within the confines of a smart contract.

To unstake an asset, owners need to send a transaction with the corresponding instructions to the smart contract that holds their assets. The NFTs can be staked in a smart contract that allows users to lock up their tokens for a specific amount of time. After the specified period has elapsed, the user will be able to withdraw the NFTs from the smart contract. If other pre-defined conditions have been met, for example, if a specific event occurs, the user may be able to withdraw their NFTs from the smart contract before they expire.

## Why should I stake my NFTs?

Staking your NFTs is a great way to support your favorite creators and teams. It's also a great way to signal that you mean to stick around, which can lead to:

New tokens! By staking, you earn access to new tokens in the future. For example, if an artist creates a new piece of art as part of their core offering (and it's not available for sale), they may offer 1-3% of those newly minted assets as rewards for stakers who have been with them from the beginning.

Unlock access! You can unlock special perks once you stake enough assets that reach a certain threshold—say, 30-day duration. These vary across creators and teams but could include exclusive access (e.g., early previews of new work) or token-gated content (e.g., unique videos).

There is always some degree of risk involved when staking. You could lose your NFTs due to a compromise in the security of staking smart contracts.

As a rule of thumb, we recommend NFT staking only with NFT projects that have verified their code on Blockchain Explorers like EtherScan.

## How do I stake my NFTs?

Stake your NFTs by depositing them into your wallet. You can find projects or platforms which support NFT staking on the blockchain explorer, like EtherScan. Once you've found a project or platform, deposit the NFT(s) that you want to stake into your wallet and wait until they are fully confirmed before moving on to the next step.

Once you've deposited your NFT(s) into your wallet, confirm the transaction by paying a gas fee which costs as low as $2.95 (at 17 gwei). The amount of gas needed depends on how large/complex the smart contract is and how many transactions have been made recently on the Ethereum network so that it may be different every time, but bear in mind that if there isn't enough gas, this transaction will fail!

Congratulations! You have now successfully staked your NFT.

Be sure to check in on your staked NFTs once in a while. If any changes in the platform or event would affect what happens after completion, be sure to revisit the staking contract page before withdrawing funds to avoid missing out on any additional rewards.

**Disclaimer**: This is not financial advice. Always do your research before investing in any cryptocurrency or NFT project.

## When should I stake NFTs?

Like any investment, there are no hard-and-fast rules for when you should stake your NFTs. The best time to stake will depend on your goals, risk tolerance, and the current market conditions.

When choosing a project to invest in, it's worth looking at their roadmap. If a team is clear about development plans for the project they have built, you can use this information to indicate how much value it may have in the future. You can also learn more about how often an artist plans on releasing new work by looking at their previous releases and following them on social media channels such as Twitter or Instagram.

When it comes to deciding when to stake NFTs, consider where you see yourself concerning these factors:

*   **Your investment goals**: Are you holding your NFTs for the long term or expecting that they will increase in value quickly?
*   **Your risk tolerance**: How risky is this project compared to others you have invested in?
*   **Market conditions**: How volatile has the market been over recent months, and how likely do you think it will change direction soon? If there has been a lot of volatility recently with some significant shifts up and down, then staking might not be the best option for you. If the market has been relatively stable for a while, it could be worth giving it some thought.

## Where can I stake NFTs?

It cannot be easy to know where to start with so many options available. Here are some of our favorite staking platforms:

NFTX is a new NFT staking platform built on top of Ethereum. It has a fantastic user interface for managing your staked assets and is one of the few platforms that allow you to stake multiple tokens at once.

WhenStaking is a multifunctional platform that allows you to stake your NFTs, create auctions, list items for sale, and more!

LooksRare allows creators to sell their digital assets through auctions or direct sales using ETH or DAI (in addition to other cryptocurrencies).

Are you interested in launching your own NFT staking platform? Reach out to us.

NFT Staking for Brands

# Introduction

Crypto is a movement that brings together individuals using brandable tokens. Thanks to non-fungible tokens or NFTs, creators have the opportunity to create crypto-driven communities and explore blockchain-enabled primitives in ways they never could.

At 🪶 Phoenix, we serve creators and teams with NFT services. In the pursuit to serve others, we have defined best practices for NFT shilling. This blog post is meant to give insights into the promotion or shilling of NFTs.

# Shilling Basics

Shilling is the process of engaging in promotional activity that generates attention around NFTs. An NFT shiller is an individual that promotes NFTs to generate revenue.

Shillers play a vital role in the universe of NFTs. Shilling aims to increase demand and capture the attention of people who may not be aware that NFTs exist.

Many social media platforms allow shilling, however, when considering becoming an NFT shiller, one needs to follow guidelines or best practices.

NFT shilling can help generate revenue, but you have to know how to shill projects properly without sounding like a spammer.

In this blog post, the 🪶 Phoenix team explores common practices for NFT shilling and highlights the importance of goal-setting and messaging campaigns.

# Identify Your Goals

Determine if you want to make money or have fun. If you want to make money, decide how much time and effort you're willing to put in. Do you want to drive traffic directly to a minting site or use your NFT collection as an organic lead generation machine for your Discord server? By defining specific goals, you increase your chances of shilling success.

# Identify Your Ideal Customers

At 🪶 Phoenix, we created a list of steps you can take to identify and reach out to your ideal customers.

Before spending any money on advertising, research who might be interested in your NFT collection. Then find ways to reach them through advertising platforms such as Google AdWords, Facebook Ads, and Twitter Ads.

Your goal is to identify the demographic of consumers who would purchase your NFTs at different price points.

You need a plan for how you're going to reach and interact with potential customers.

Who are your prospecting buyers? Are they photography buffs, NFT lovers, or crypto enthusiasts? You need to define your ideal customer profile to better craft marketing campaigns.

Where do your ideal customers hang out? Discord, Twitter, Reddit, Telegram, Instagram? Keep your social media accounts updated before reaching out to prospects.

# Use Creative Copywriting Best Practices

In our quest to find the perfect marketing strategy, we have identified several creative copywriting formulas to market and promote NFT shilling:

1.  AIDA: Attention -> Interest -> Desire -> Action
2.  BAB: Before -> After -> Bridge
3.  PAS: Pain -> Agitate -> Solution
4.  QUEST: Qualify -> Understand -> Educate -> Stimulate -> Transition

# Track Marketing Work

Keep track of your marketing campaigns. You can't improve what you don't measure. Monitor everything about your NFT shilling operation so that you can better reflect upon successes and failures. Create an Airtable or Google Sheets to record all marketing activities. For Discord promotion, keep track of invite links, marketing copy, channels posted on, and posting date. For Twitter promotion, keep track of tweet storms, tweet links, accounts mentioned, and posting dates.

Evaluate your marketing results once a week or once a month. The NFT space moves fast. It's important to reflect upon a time frame to better understand what you can improve upon based on marketing feedback. Look at how many emoji reactions, replies, or comments you receive to better understand the impact of your marketing work.

# Write Short To Medium-Form Content

At 🪶 Phoenix, we determined that content creators should aim for 300-500 words for Discord and 40-70 words per tweet on Twitter.

In your marketing campaign, include a link to your website, Discord server, or Twitter account. Sharing hyperlinks that divert the attention of your prospects will increase your branding and improve your marketing reach.

It is important to include an image, an animation, or a video to better capture attention. It could be simple (an animation of artwork) or complex (an animation of a treasure chest filling up with gold coins).

# Write Long-Form Content

Blog posts and web stories are underrated by the NFT community. At 🪶 Phoenix, we predict that blog posts and web stories will capture the long-term value of NFT projects.

NFT projects focus their time on social media and neglect their own website. Creating long-form content and video-based stories is hard. It's easy to overlook this when performing daily NFT shilling.

At 🪶 Phoenix, we believe that video-first blog posts and web stories will capture the essence of a project and can be shared on social media platforms like Twitter, Discord, or Reddit.

According to [developers.google.com](https://developers.google.com/search/docs/advanced/appearance/web-stories-creation-best-practices#:~:text=Video%20is%20more%20engaging%20than%20text%20or%20images.%20Use%20as%20much%20video%20as%20possible%2C%20and%20supplement%20with%20images%20and%20text)

> **Video** is more engaging than text or images. Use as much **video** as possible, and supplement with images and text.

By posting SEO-friendly content, projects can reach a wider audience than ever before while building searchable content that can resonate with prospects who are searching for your project.

# Use Different Creative Copy With Every Marketing Post

One of the most critical aspects of marketing the creative copy. It can be challenging for a blockchain project to have a distinct voice when every post comes from the same source. The best way to solve this problem is to use different copies for every post that you market to your target audience.

A unique story will create variety in the marketing campaign and make it more interesting for your readers. They will be more receptive and open to your content.

It would be best if you had a strong team of content creators that write unique content regularly. You can accomplish this by hiring in-house or by partnering with marketing teams like 🪶 Phoenix. Since this copy is written for each piece of content, it will show your team's creativity and differentiate your project from others in your industry.

You need to be creative if you’re trying to sell non-fungible tokens. You have to try different marketing messages and see which ones work best. And you should vary the copy you use depending on who you are targeting and what media you’re using.

Successful shilling is a series of steps:

1.  **Create unique stories with each post.** People are sensitive to the same content. If you post something new, your community will appreciate your creative effort with every post. The novelty of a new copy will be enough to get them to open your posts and read at least a few sentences.
2.  **Post daily or weekly.** Community users have learned that if they see frequent posting from social media accounts, they can expect another that the project is active. Regular posting frequency means they can expect something new on a daily or weekly basis.
3.  **Speak the lingo.** Each community speaks a different language, known as lingo. Each marketing post is an opportunity to speak in a language or creative style that resonates best with your audience. Are you launching a derivative of the Bored Apes Yacht Club (BAYC)? Speak to apes lovers. Use 🙈's as emojis.

# Don't Sound Like A Spammer

There are a lot of shilling-friendly communities, channels, or groups out there. Many of them are happy to promote NFT projects as long as they follow posting guidelines based on content, links, and attachments (images, animations, videos).

Here are guidelines for shilling NFTs:

*   **Do not post more than once every six hours**. Why six? Many Discord servers turn on "Slow Mode" which allows users to post one message every six hours for individual channels.
*   **Do share relevant links.** If you're posting a link, make sure it's relevant to the topic and isn't an attempt to drive traffic to your site.
*   **Do share relevant visuals.** People love visual assets, including images, animations, or videos. Create visual assets for social media promotion and you will capture attention faster than text alone.
*   **Do not use CAPS.** People are sensitive to online shouting.

# Use Discord, Twitter, Reddit, Or Similar Platforms

Shilling is an excellent way to increase the reach of your NFTs.

Many social networking platforms allow creators to share links to NFTs inside posts and comments. Social media platforms allow users to embed images, audio, video, and other metadata describing NFTs.

Multiple social media platforms support embedding links, including [Discord](https://discordapp.com), [Twitter](https://twitter.com/), [Reddit](https://www.reddit.com/), [Medium](https://medium.com), and [Telegram](https://telegram.org/). [Instagram](https://www.instagram.com/) is another way to shill NFT projects without posting links.

There are hundreds of platforms where you can shill NFTs. Some are popular, some are not, but all have their audience.

Discord is the most exciting platform for shilling NFTs, in my opinion. It's trendy among gamers and game developers.

The main benefit of Discord over other platforms is that people tend to stay longer in Discord channels than on Telegram or Reddit. It's also more personal: you can get to know people better and take more time to explain things to them.

It is important to remember that you can't just throw your link into a large public channel and expect people to read it. You need to engage with people, preferably one-to-one, and answer questions until they understand what you're doing and why it's interesting.

Be friendly and helpful, and if someone asks you a question, guess what: they want an answer!

# Look At Post Engagement And Post Views

It would help if you looked at the statistics after each campaign you ran and measured it against your goals going into the project. The reason for doing this is to see if what you did was effective.

A/B testing is a valuable tool, as are other marketing strategies such as landing page optimization, call-to-action experiments, etc. But we need to identify our successes and failures to learn from them.

It's essential to monitor the performance of your campaign. Monitor your post engagements, post views, and impressions.

Monitoring your performance will help you improve your campaign and get a better idea of how to create engaging content that people want to see.

After you post your campaign and share it with your audience, you need to look at your campaign's results.

You should monitor the following stats:

*   New followers: number of people who did not follow you before but do now
*   Engagement: percentage of people who engaged with your post in some way, for example: liked it, commented on it, or shared it
*   Views: number of times people viewed your post in their news feeds without actually engaging with it
*   Comments: people left a comment on your post
*   Shares: how often your content was shared using the share button next to every story on the page
*   Offers (available if you use offers): how many offers were clicked by people who saw your ad



NFT Shilling for Brands

Your next step is to schedule a call with Slava Kurilyak, Founder/CEO at Phoenix Team.


Interested to define your own NFT content strategy?

A creator makes things that other people want to read, subscribe to, or buy. That can be books, videos, podcasts, blog posts, courses, or apps. Content here refers to text and any visual or auditory media (video or audio).

A creator's job is to deliver value to customers by figuring out what they will pay for and ensuring they get it. A creator needs to create content and know-how to collaborate with other creators (artists, musicians, editors, designers, marketers) when and as needed.

If you're a creator looking to build and grow your audience, you need a content strategy. It is the art and science of the creation, curation, and management of content. Whether you are an independent creator or a member of a decentralized autonomous organization (DAO), you need to define your content strategy so you can establish credibility, create community, and crush the competition. In this blog post, we will explore content strategies for creators and DAOs.

## Create short-form content to validate ideas

Because it costs so much (time, capital, energy) to create great content, you need to know what the market wants before creating it. Here's how to do that.

The basic idea is to use short-form content to find out people's interests. Then, once you have predictable formats that work, you can scale up with longer-form content.

Don't know which short-form content will perform best? Create a variety of content and see which content resonates with your ideal customers.

Creating short-form content is easy and fast, and creating long-form content is rigid and slow. So start small and scale up when you have a proven hit.

Make longer-form content when many people benefit from it, not when only a few people will enjoy it enough to pay for it.

## Create long-form content to establish credibility

Long-form content is the primary way of establishing trust or credibility on the web. That might seem obvious, but I think it's important to understand why.

Your customers use Google to find information, and Google has created bots to crawl and search for content. If your website or web application has content, Google bots will find it and allow others to do the same.

Social media networks (Twitter, Instagram, Facebook, LinkedIn, etc.) are different, and they are not easily indexable by Google. In other words, Google prefers website content over social media content.

Your goal is to publish content that stands the test of time. Since long-term content takes longer to publish, creators and DAOs need to focus on higher quality content.

Long-form establishes credibility by allowing you to demonstrate the depth of your expertise on a single topic. A person who knows a lot about one thing can be pretty valuable; a person who knows many things and can communicate that knowledge is priceless.

The best way to prove expertise online is to put that expertise into long-form content. If you have written an article 1,000 words long or more, you have demonstrated that your knowledge goes deeper.

## Own your content by publishing it on your website

The best way to own your content is to publish it on your domain (yourname.com). We recognized this trend in 2017 and 2018, respectively, when [ENS Domains](https://ens.domains/) and [Unstoppable Domains](https://unstoppabledomains.com/) launched an alternative to DNS domains. Your domain gives you complete control over how content looks, what happens when people link to it, who has access to edit it, and so on.

Most social media posts are ephemeral or brief, and most social media platforms are free to monetize your content as defined in their terms of conditions. By hosting your data on your server and publishing content on your website. With your website, there's no platform de-risking.

Owning your content doesn't mean you have to do everything yourself. Instead, I'm referring to that you should make your content and not let someone else control it or profit from it without you getting a share.

A content strategy helps you define how you post your content on the internet, and it's the opposite of a social media strategy. Instead of worrying about algorithms, followers, likes, shares, and other ephemera of the moment, you focus on publishing content on your website.

Most social media platforms are closed systems that capture all the value created by their users. Creators and DAOs often use these platforms for network effects, but they also become dependent on them.

I'm not saying that closed systems are inadequate or that open systems are sound; they each have their place. But if you create content -- stories, articles, music, photos, or videos -- you should be thinking about owning your website.

Owning content is essential because creators or DAOs often rely exclusively on social media platforms. If you publish content on your website, you maintain ownership and control of the user experience.

## Tokenize your content using NFTs

Tokenizing your content using non-fungible tokens (or NFTs) is an essential step in the process of maximizing project value.

Tokens have the potential to democratize the way we exchange value online. Rather than just being used as a currency, tokens can represent anything that people want. Tokens are well-suited to building community, governance, and economic incentives around communities, networks, or protocols.

Tokenization is one of the most powerful aspects of the crypto revolution. It allows us to create networks of trustless transactions between parties whose identities are not known or verified by any major party. Tokens allow us to build systems that were previously impossible or uneconomical to build.

Social media platforms incentivize content creators to create unique, original content without hyperlinking to other platforms. Incentivized content lives on the social media network. Any links to third-party platforms are demoted or downvoted by algorithms.

Most centralized platforms like Facebook, TikTok, Instagram have a monopoly on data. Tokenizing content with NFTs creates an incentive for creators to control their intellectual property (IP). They can then sell the rights to their content directly to consumers with no intermediary taking a cut. They can also transfer IP with more ease using NFTs. In other words, NFTs give creators and DAOs more freedom and control over their creative output.

## Capture attention using NFTs

In the world of content, there is a race to capture attention. As more people find themselves with something to say, the competition for attention becomes more intense. And whether your goal is to share an idea or sell a product, the more crowded the playing field becomes, the harder it is to get noticed.

If you want your audience to discover your work, you have to understand how stories spread today. Because there are now so many stories competing for attention, the way they spread has changed. In the past, coercion captured attention: governments could rule by force, and churches could claim a divine right to your obedience. Now that we live in a voluntary society, it's more complicated. The tools for capturing attention used by governments or churches won't work anymore; technology has made them obsolete.

But there are still only a few ways to monetize attention indirectly, for example: selling advertising or doing sponsored content. The trouble with those methods is that they rely on what advertisers will pay for (mostly attention) and what sponsors will accept (branded content placement).

The attention economy is a competition for other people's awareness. Attention is the ultimate currency in a world of distractions. To capture attention, you have to do something that makes people want to pay attention to you. With NFTs, you capture attention, then trade it for money.

A content strategy for creators or DAOs is to create content scarcity: give away things in limited quantities. Technology has changed the balance in favor of the creator or the DAO. What used to be hard to claim ownership is now possible thanks to NFTs. Thanks to blockchain technology, creators or DAOs now have tools to claim digital ownership of assets.

NFTs could change this dynamic by allowing creators to monetize their content through markets directly. NFTs have the potential to monetize attention. Creators can use NFTs for access to their work (paywalls), or they could charge money for any transaction involving their work (one-time payments), or they could charge money for other kinds of transactions (subscriptions).

## The future of content monetization is token-driven

Content creation is changing. We're shifting from platform-driven content to token-driven content. Creators of DAOs are shifting from web2 content to web3 content.

The future of content creation is token-driven. The future of content creation will involve paying users directly, with an open system that anyone company or organization does not control.

A new paradigm is emerging in the content creation space that can be called token-driven content. This model allows anyone to support any content they like financially. The token-driven model has several advantages over traditional models:

Token-driven content creators don't need to worry about getting advertisers, subscribers, or sponsors. They make their work freely available for everyone to use. The creation of content is wholly independent of its distribution. It doesn't matter whether the readers pay money; if they like it, they can pay; if not, they can still use it. Also, there's no need for them to provide personal information when consuming the content - they don't even need to register anywhere.

If your project needs creative content, you can pay people to create it with tokens instead of money. The token's value depends on how much the creator's work is worth to the project; you could estimate this by looking at what other projects are paying for similar content.

This model might be better than paying people with money because it gives them a financial incentive to create better stuff. If they get paid in tokens, they also stand to make more by selling the tokens later; that makes them more willing to take risks because there is less at stake if one particular project doesn't work out.


NFT Content Strategy for Brands

Decentralized teams and organizations can explore wealth creation and value transfer using new crypto mechanisms and primitives.

Decentralized autonomous organizations, or DAOs, are digital entities that live on blockchain networks (Ethereum, Polygon, Solana, BSC, Bitcoin). They are like Reddit communities with bank accounts. DAOs often manage a treasury or pool of capital, and DAO members are responsible for allocating their treasury resources.

Growing and scaling a DAO requires capital, and DAOs require capital to pay team and community members for developing software, marketing its products, building a community, and so on. Funded DAOs increase the probability of success and decrease project risks.

So how does an aspiring DAO or startups go about bootstrapping their projects without relying on traditional venture capital? The answer lies in the tokenization of DAO's creative assets. The answer lies in the non-fungible token (NFT) drops.

How do token drops help your DAO? With NFT drops, your goal is to convince others to see value in your project so you can generate revenue from the sale of your tokens.

To make token drops work, you need two things: a sense of mission and a strategy for minting tokens. The mission helps motivate your community, and the strategy gives you the how-to to generate wealth using crypto.

In this blog post, I will explore some of the best practices for bootstrapping DAOs.

## Share your work in public

If you are working on something interesting, why aren't you telling everyone about it? DAOs should celebrate their wins and show the world what they've done.

Organizations have to fight the urge to operate in stealth mode. Some people don't think they have something interesting to share. But for DAOs, you are not just building something for yourself, and you are creating something that other people will use. And the more people who know about it, the more people can use it.

If your goal is to build a community around your work, each additional person who knows and talks about you becomes your ambassador, collaborator, and fan.

Every minute you spend on the project is a creative act that can be captured and stored on the blockchain. If you share your project updates, you are helping your DAO grow your community.

As a DAO, you can spotlight your milestones or accomplishments.

## Let token holders participate in governance

Once a DAO is formed, it needs a system of governance or decision-making.

Traditional companies operate top-down, whereby leaders delegate tasks to employees or contractors. DAOs are different, and DAO members can take on project tasks without a central leadership and vote on decisions using their tokens.

In traditional organizations, governance systems tend toward centralization. But this has costs: If one person or small group controls resources, they will also control how the organization is run. In extreme cases, they can end up owning everything. The obvious solution is to decentralize governance among all the stakeholders of an organization or community. DAOs accomplish this by encoding voting rules using smart contracts.

In a DAO, the people who own tokens can participate in voting on the organization's direction. Token holders get to vote with their crypto wallets. Software like [Snapshot](https://snapshot.org/) allows DAO token holders to vote on important issues using consensus-based decision-making mechanisms. If token holders don't like how the DAO runs, they can liquidate their tokens and take their money elsewhere. Or they can use their tokens to change things with proposals and community voting.

## Drop NFTs to bootstrap your DAO

DAOs will transform traditional VC-first fundraising models. Traditional companies often rely on venture capital to exchange equity for capital. Modern organizations rely on the exchange of tokens for capital.

At Phoenix Team, we believe DAOs should be self-sufficient and adopt new crypto primitives to bootstrap projects. We also believe that NFT drops are an ideal way to accomplish this. These token drops are used to reward collaborators who contributed to the DAO, and here's how it could work. A DAO releases tokens to "celebrate a win." The number of tokens dropped in the community depends on the project's maturity. Typically, smaller projects issue fewer tokens, while larger projects can drop more tokens.

We are a team with one primary objective: to help you and your DAO generate money! If you are interested in bootstrapping your DAO, reach out to us.

NFTs for DAOs

The beauty of the internet is anyone can create an account and sell anything. But if you're going to be a creator and want to sell something that's original, you need to understand what it is you want to sell. In this blog post, we cover three reasons why you should drop your own non-fungible tokens or NFTs.

NFTs are the next wave of creative expression. NFTs allow creators to tokenize their creative process or create a digital creative trail using blockchain technologies.

One of the main reasons NFTs are so popular is that they give us digital verification (public data on blockchain networks) when we need to know someone's ownership (crypto coins or tokens) or identity (crypto addresses).

While fungible tokens ($BTC, $ETH, $BCH) can be easily traded (or swapped) for one another, the value of non-fungible tokens cannot be easily swapped since each token is unique.

The most notable implementations of NFTs thus far have been [CryptoPunks](https://www.larvalabs.com/cryptopunks) (circa 2017), or [Art Blocks](https://artblocks.io/) (circa 2020), [NBA Top Shot](https://nbatopshot.com/) (circa 2020), and [Bored Ape Yacht Club](https://boredapeyachtclub.com/) (circa 2021), and [CryptoKitties](https://www.cryptokitties.co/) (circa 2017).

Let's compare these NFT projects by sales volume. CryptoPunks has a total sales volume of 1.244B $USD, Art Blocks 743M $USD, NBA Top Shot 707M USD, Bored Ape Yacht Club 454M $USD, and CryptoKitties 44M $USD, according to [CryptoSlam!](https://cryptoslam.io/) These amounts were calculated from transactions on all marketplaces tracked and include owner-to-owner sales only (not initial sales from the product directly to the owners).

Some of the first NFT projects went on to trade millions on secondary markets, proving that all collectibles can be digitized and tokenized.

## You can have more creative ownership over your products with NFTs

NFTs are unique digital assets. You can own them, verify their authenticity, transfer them easily, and trade them securely. All of this leads to greater ownership over your assets.

The ecosystem around NFT minting is expanding. [Ethereum](https://ethereum.org/en/) (smart contract-enabled blockchain) and its side-chains ([Polygon](https://polygon.technology/), [Arbitrum](https://offchainlabs.com/), [Optimism](https://optimism.io/), [Ronin](https://whitepaper.axieinfinity.com/technology/ronin-ethereum-sidechain)) have been the dominant networks for NFT creators. We're also seeing creators jump into non-Ethereum networks such as [Flow](https://www.onflow.org/) and [Binance Smart Chain](https://www.binance.org/en/smartChain).

NFTs are tools in the creator economy. They provide a way to store and transfer digital assets in an efficient and provably scarce way. These tokens can represent digital assets (coins, items, collectibles) and even physical assets (cars, houses, vaults). While these NFTs are still in their early days, many see them as the next step in the evolution of digital ownership.

The era of digital ownership is currently upon us thanks to crypto tokens. It’s time for creators, and creatives to look into creating (or minting) their own NFTs to maximize ownership of their creations.

## NFTs are now within reach for even small creators

NFT creators are banking serious capital in their crypto wallets. But NFT drops are not reserved for famous artists like [@beeple](https://twitter.com/beeple), even small creators can now drop their own tokens for profit or fun. If you are a small creator and you own your own content, you can drop NFTs on any smart contract-enabled blockchain network ([Ethereum](https://ethereum.org/en/), [Flow](https://www.onflow.org/), [Binance Smart Chain](https://www.binance.org/en/smartChain), [Polygon](https://polygon.technology/)).

Dropping NFTs typically requires capital up-front. The transaction fees are necessary to use the technology (sign blockchain transactions). The first generation of NFT marketplaces ([OpenSea](https://opensea.io/), [Rarible](https://rarible.com/), [Zora](https://zora.co/), [Foundation](https://foundation.app/), [SuperRare](https://superrare.com/)) required creators to pay up-front. The second-generation platforms ([OpenSea](https://opensea.io/), [Rarible](https://rarible.com/), [Cargo](https://cargo.build/), [Mintable](https://mintable.app/)) feature lazy minting (aka gasless minting or magic minting) which allows creators to make NFTs without any upfront gas cost, as the NFT isn’t transferred on-chain until the first purchase or transfer is made. With lazy minting enabled, creators can tokenize their creative process for free.

## Leverage marketplaces to sell your NFTs to your fans and your community

One of the fastest ways to increase the value of your digital items is to let someone else distribute them for you. This makes both centralized marketplaces and decentralized counterparts very attractive to creators. Third-party marketplaces or auction houses provide a quick and easy way to turn your NFTs into revenue without knowing how to develop and launch your own smart contracts.

There are three major reasons why you should drop your own NFTs on third-party marketplaces: You will monetize your work faster; you can build stronger ties with the existing collector community, and you will receive free marketing for your work. What's the downside of relying on existing NFT marketplaces? Marketplaces typically take 1-15% of the selling price. If you are still deciding on which NFT platform you want to use for your NFT drop, check out [🚀 Dstack](https://dstack.xyz/).

## It's easier than ever to drop NFTs that become more valuable over time

NFTs, or digital collectibles, can be designed to meet the goals of their creators. For example, do you prefer working alone? Use lazy minting to drop your own NFTs for free. Do you prefer to collaborate with other creatives, designers, musicians, videographers, photographers, or marketers? Use split payments to automatically distribute funds for all parties involved. Do you want to allow your fans to access private content? Use token-gating to share private content with token owners.

When you tokenize your work, you are essentially sharing your work with the world and potentially getting paid (if you have a large enough following or a true fanbase). If your community purchases your tokens, they recognize the market value of your tokens. They also believe that the token value may change in the future.

NFTs can be anything. This has opened up a whole world of opportunities for creators. If you find yourself thinking about creating your own NFTs but holding off, reach out to us.